Introducing Art Set by GAEP
Art changes the game in business and on the labour market. In only ten months since the launch of Art Set by GAEP, 10 multinational and entrepreneurial companies, with an impact of over 100,000 employees on the labour market, have accessed integrated visual arts services in their efforts to accelerate transformation, strengthen reputation and adapt the organizational mindset to a constantly changing macroeconomic context.
In particular, art increases productivity, inspires employees, decreases stress and anxiety. According to international statistics, exposure to art reduces employees` stress and anxiety by up to 50%.
Thus, organizations such as Argus Audit (financial services), Corporate Office Solutions (the leader of the fit-out market), Kuehne+Nagel (transport and logistics), Medispa clinic in Cluj-Napoca, Signify (lighting solutions), Smyk (toys), and Promelek XXI (electrical installations and equipment) were among the companies that chose art both as a business tool and as a driver for employee or customer engagement.
“Companies in Romania have understood that by the means of art they can add a new and valuable dimension to their identity. They can reposition in business, consolidate or reset their organizational culture. At the end of the day, the main winners are the employees and customers themselves,” says Andrei Breahnă, founder of Art Set by GAEP.